Emily Krivograd, Associate Editor at Business Insider, shares insights on how AI is transforming journalism during her interview for the Tech Releases podcast.

Artificial intelligence (AI) is rapidly transforming various industries, and journalism is no exception. In a recent episode of the Tech Releases podcast, host Cameron Ashby sat down with Emily Krivograd, Associate Editor at Business Insider, to explore how AI is being integrated into journalistic practices at the renowned media outlet. Business Insider has been at the forefront of this evolution, utilizing cutting-edge AI tools to streamline content creation, editing, and distribution. This podcast provides valuable insight into how AI is reshaping the newsroom without replacing the crucial role of human journalists.

During the podcast, Krivograd explained how AI is being used at Business Insider to assist in day-to-day operations. One of the outlet’s key partnerships is with OpenAI, which is developing a SearchGPT feature to enhance the newsroom’s efficiency. In addition to OpenAI, Business Insider also utilizes Grammarly, an AI-powered tool for editing, and Muse, their proprietary CMS platform, which streamlines tasks like SEO optimization and metadata generation.

Krivograd emphasized that while AI assists with tasks such as grammar checks and SEO, the human touch remains essential. “AI is not perfect,” she noted, highlighting that editors still play a crucial role in ensuring the accuracy and tone of stories. For instance, AI-generated content often requires adjustments, particularly when it comes to conversational tone or identifying specific details, such as product names in reviews.

One of the biggest advantages of AI is its ability to reduce time spent on repetitive tasks. According to Krivograd, this gives journalists more bandwidth to focus on deeper, investigative stories, ultimately improving the quality of content produced. However, she also acknowledged the challenges involved in implementing AI, including ensuring that the tools are user-friendly and do not disrupt the editorial process.

As AI continues to evolve, Business Insider remains committed to maintaining transparency and ethical standards. Krivograd pointed out that AI can introduce biases based on the data it is trained on, making human oversight all the more important. Moving forward, she believes that AI will increasingly support journalism, handling routine tasks like transcription and data sorting, while allowing journalists to focus on the human elements of storytelling.

With AI playing an increasingly supportive role in journalism, Business Insider is leading the charge in balancing technological innovation with the timeless values of quality reporting. As Krivograd advised in the podcast, media companies should approach AI as a tool to enhance, not replace, the essential work of journalists.

To hear more about how AI is shaping the future of journalism at Business Insider, listen to the full interview with Emily Krivograd on the Tech Releases podcast here. In the episode, she dives deeper into the challenges, opportunities, and ethical considerations that come with integrating AI into the newsroom. Don’t miss this insightful conversation about the evolving role of technology in media.